Raw, tactile, and poetic. That’s the short version. Italian Pulkra introduces RAW at FRAMING during 3daysofdesign– a brand-new concrete finish that embodies the brand’s design philosophy. RAW is more than a finish; it’s a statement, an ethos. Inspired by brutalist architecture, RAW exposes concrete in its most unfiltered, honest form. It is unpolished, expressive, and full of fine, unique textures and natural imperfections. Every surface reveals the story of its creation in the casting process – a story of formation, time, and transformation, turning each object or piece of furniture into a one-of-a-kind filled with character and soul. 

RAW evokes the raw power of brutalism. It is as intellectual as it is decadent and seductive. Pulkra is known for pushing the boundaries of materiality, transforming everyday design into sculptural gallery pieces made of concrete. With a strong foundation in research and innovation, the brand continues to elevate concrete to new heights, developing an unprecedented modern design language. RAW represents and embraces the imperfect, celebrating the authenticity of the material. The new finish enhances concrete’s architectural presence while softening its aesthetic through subtle variations and tactile richness. It invites touch and introspection – a sensory encounter that bridges the gap between the rawness of construction and the refinement of design. 

In other words, RAW is atribute to material honesty, craftsmanship, and elegance. It’s the concrete design of the future, where structure meets sculpture, and where design becomes art. Pulkra challenges the limits by creating sophisticated, scenographic design positioned at the intersection of architecture and art. The vision is to redefine how we experience materials, pushing concrete into a new realm where structural weight meets emotional depth. With RAW, Pulkrareclaims concrete’s rawness and transforms it into an emotionally resonant design language.